The Evolution of Fitness Culture


Weightlifting and fitness have never been more popular than it is today, and that is thanks to the overwhelming number of influencers that have entered the industry in the last ten years. Previously, the only real "influencers" were famous bodybuilders such as Arnold Schwarzenegger and Ronnie Coleman, who had incredible physiques but obviously took copious amounts of steroids. Most people weren't even aware of bodybuilding until the documentary "Pumping Iron" released starring Arnold, but this documentary inspired thousands of people to begin weightlifting in the hopes of looking like the Terminator actor. 

Zyzz


When social media became relevant, the term "aesthetic" became increasingly popular in the world of fitness. When thinking of bodybuilders, most people thought of these hulking, massive guys posing on stage but a man who went by the name of Zyzz changed that perspective. Zyzz had a very lean, muscular physique and was known for his upbeat personality. He was always dancing to "hardstyle" music in his YouTube videos and this form of music is still popular in the industry today because of him. Zyzz unfortunately passed away in 2011 at the age of 22, but he left behind a legacy that modern influencers continue to draw inspiration from. 



David Laid & Gymshark

Following the death of Zyzz, a 15-year-old named David Laid entered the scene. David went viral in 2013 for posting his fitness transformation videos and has been incredibly popular ever since. He made lots of vlogs about not only fitness, but day-to-day life too. David's popularity garnered the attention of Ben Francis, founder of Gymshark, and David Laid became one of Gymshark's first sponsored athletes. One could argue Gymshark would not be nearly as popular today if they had not partnered with David. Ten years later, in 2023, Gymshark officially appointed David as their creative director. This came after many people lost faith in the company due to their "body positivity" movement and were hoping the influencer could bring the brand back to their glory days. A year later, and David has done a great job repositioning the company's image. 


Today, the landscape is filled with fitness influencers and sponsorship opportunities. Athletic wear brands like Gymshark, YoungLA, Darcsport, and Elysium are highly sought after by aspiring influencers seeking sponsorships. Additionally, supplement companies such as Alpha Lion, Gorilla Mind, and Ryse have become key targets for partnerships. This begs the question - are new influencers seeking to truly help followers become the best versions of themselves, or are they only in it for the money?

My Inspiration

Alex Eubank exploded in popularity in late 2021, particularly on TikTok. Beyond his impressive physique and iconic hair, many were drawn to his dedication to God and his candid discussions about his struggles with depression and suicidal thoughts. Originally focusing on social media clips, he transitioned to YouTube, where he combines fitness content with vlogging. Through his journey, he has inspired countless people not only to lift weights but also to pursue their faith and mental well-being. 
I would not be where I am in my fitness journey today without Alex Eubank. Although I don't follow him or as many influencers today as I once did, he inspired me to not give up on my fitness journey and to keep pushing through plateaus - and grow my hair out. 



How have fitness influencers shaped your own fitness journey or motivation? Do you think most fitness influencers genuinely want to help their followers, or do you believe many are primarily motivated by profit?

Comments

  1. Marina StickelOctober 29, 2024 at 5:43 AM

    This is a really interesting post! I find myself following a lot of fitness influencers that are like me, 20 something women who have a passion for wellness and strength. It’s so crazy to think about this evolution because it wasn’t that long ago that it would have been more obscure for women to be in this space.

    ReplyDelete
  2. Heidi RottierOctober 31, 2024 at 6:00 AM

    This is an interesting timeline to see how body ideals have changed over time. And also to know why you grew your hair out. 😊

    ReplyDelete

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